Joey Scandizzo Salon
2022
South Yarra, Melbourne Australia
Flagship for Australia’s pre-eminant hair salon.
The 1890s Victorian Italianate building once served as The State Savings Bank of Victoria, a landmark structure with opulent detailing that had lost its lustre over the years.
The facade hadn’t changed, but inside there were layers of walls, lowered ceilings and darkness. We stripped it all back and now, instead of tapping on false walls, you feel the integrity and bones of the existing building.
Part of a brand overhaul, the renovation went beyond the revamping of the interiors to include the enhancement of the client experience. A hair salon, after all, is more than just a place where you get your hair done; it’s also a place where one can unwind from a hectic week, have some “me time”, boost one’s self-confidence, socialize and regain a sense of community.
Drawing from the opulence of the salon’s historic premises, Kennon’s interior design marries classical elegance with contemporary minimalism. Meticulously restored ceiling cornices and ornate archways that evoke the building’s architectural heritage are complemented by a custom marmarino plaster finish, while the bold use of dark grey terrazzo for both floors and furniture seamlessly tie everything together.
Joey Scandizzo Salon.
A re-evaluation of an existing business, the functional plan, operations and audit of brand-identity. Identity in retail design is experiential, the small moments of delight that surprise a customer. Things are felt, not just visual. The design restores the existing romance of the building and embeds a contemporary experience-based interior
